GREENSBORO, NC (WGHP) – Keith Kiser has been selling Chick-fil-A sandwiches, salads and fried waffles to diners in Greensboro for about 40 years. As of Tuesday, he will do so in a shiny new establishment not far from his old one.
His store that has served Brassfield Mall customers for the past 23 years will reopen at 3714 Battleground Ave, across US 220 in Battleground Plaza, starting at 10:30 a.m.
Kiser, who said he started in 1981 at the Chick-fil-A store at the Four Seasons Mall – “CFA was not located in malls until 1981,” he said – was the owner / operating mall facilities before opening on a street corner. in Brassfield on January 29, 1998.
Its new location is significantly larger, significantly more visible to passing traffic, easier to access from the plaza parking lot and – most importantly – includes two covered drive-thru lanes that look more like a bank than most. fast food establishments.
“The comfort of the server / order taker and the delivery of meals in all weather conditions led to this design standard,” Kiser said in an email to WGHP.
He said drive-thru sales typically represent around “60% to 70%” of the business and have increased over the past two years.
“With dining rooms closed by COVID, 90% of sales are from drive-thru and 10% from restaurants,” he said.
The new restaurant will not have its dining room available on opening day due to the ongoing pandemic, but this area can accommodate many more customers than the old restaurant.
“It will accommodate over 100 seats inside and 26 seats outside when COVID restrictions are lifted,” Kiser said.
He also said the number of employees would increase from around 75 team members to 90 at the new location and that the goal was to “move six cars per minute” in the drive-thru.
Kiser called his relationship with Chick-fil-A a “unique partnership with society.”
The company, privately owned by the Cathy family since 1967, operates, according to its website, more than 2,500 restaurants nationwide. There are about 175 in North Carolina and about 13 in the Greensboro-High Point area, including, yes, this Four Seasons Mall outlet. There are dozens more across the Triad.
“We are the legal franchise owners,” Kiser said. “As such, we share the profits 50/50 with CFA Inc.”
And if you think Chick-fil-A is a family run restaurant, the Kiser’s certainly run theirs as a family.
Keith Kiser brought his son, Brian, as deputy principal, from a young age.
“Brian was a 7-year-old early registry operator for me on Saturdays,” Keith Kiser said. “Because he was my son, I didn’t break any child labor laws by letting him work at the registry. “
He said his wife, Sharon, had helped with the business by taking care of public relations. They also have a daughter in Brevard and seven grandchildren.
And the Kiser and their partners both have their roots in Georgia, where the company’s chicken sandwich was first cooked in Hapeville.
Keith Kiser, a Vietnam veteran, said his family moved from Georgia 38 years ago – “Go Dawgs,” he said – and that he had business degrees from Valdosta State. .
Brian Kiser attended Southeast Guilford High School and graduated from Appalachian State.
The new place
Keith Kiser said discussions and negotiations about the move have been underway for a few years. He owns the building where the restaurant operated, but pays to lease the land.
“This is the fence with the final disposition based on the land lease,” he said.
There is one minor change with all major changes: the new restaurant will close an hour earlier (at 9 p.m.) from Monday to Saturday. The doors open after the first day is scheduled for 6.30 a.m.
The move had been delayed slightly by technical issues, but Kiser said it was much needed.
“Due to the narrow footprint of the Brassfield location, we started exploring larger lots to expand,” he said. “Our business had grown too big for our facilities and we needed to expand our drive-thru.
“We strive to provide personalized service coupled with speed and precision. “
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