Boux Avenue opens in The Oracle Reading

A women’s lingerie boutique has opened in The Oracle shopping mall.

Boux Avenue gave away 50 gift bags worth £25 as it welcomed Reading customers to the first floor store for the first time on Thursday (November 17).

The newest clothing brand to grace the mall offers lingerie, cozy nightwear, dressing gowns and bras.

Reading Chronicle: Boux Avenue opens in The Oracle, ReadingBoux Avenue opens in The Oracle, Reading (Photo: Avenue de Boux)

Zoe Price-Smith, Design and Product Director of Boux Avenue, said, “At Boux, we pride ourselves on unique and exquisitely detailed designs that really must be seen in person to see the sheer beauty of these products.

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“That’s why we’re excited to bring the Boux Avenue experience to the Reading area, expanding our store base, enabling consumers to enjoy a customer experience and high-quality product unmatched anywhere else. on the main street.”

Reading chronicle: queues in front of avenue de Boux on opening dayQueues in front of Boux Avenue on opening day (Photo: Avenue de Boux)

The brand said it aims to make customers feel confident, sexy and empowered, with one item, the Mollie Plunge Bra, selling out every 10 seconds.

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With Christmas fast approaching, customers will also be able to purchase Boux’s PJs in Bag at half price with printed designs ranging from a classic red plaid set to a printed snowman design.