East Cobb Avenue management submits plans for mall revamp

June 16 – New details have emerged of plans by North American Properties to revamp the 23-year-old Avenue East Cobb shopping center on Roswell Road.

The main feature of the plan, submitted ahead of the Cobb Board of Commissioners zoning hearing next week, is the construction of two new store structures on either side of the semi-circular development. The “jewel box” structures would sit where two wide footpaths intersect the parking lot.

The renderings further indicate that the Bravura Bridal Shop would be demolished to make way for a new public plaza with a seating area and stage. Next to that, just across from Michael’s, the developer would build a concierge building with a valet lane.

North American Properties (NAP), which has worked on projects such as Colony Square and Atlantic Station in Atlanta, promised last year to redesign the mall to create a “socially magnetic place”.

NAP hopes to sign leases that will bring new retail and “chef-driven” restaurants to create “street-level energy” and improve walking, the company said last summer.

Each of the so-called “jewel box” buildings, so named for their glass exteriors, would be 2,500 square feet in size and could include restaurants and/or retail. The concierge building would be 900 square feet.

Potential tenants of the new structures were not named in the application. NAP said it could not currently disclose which businesses might move into.

County staff noted no objections to the changes during their initial review of the plan. The Cobb Board of Commissioners will consider changes to the site plan at its June 21 zoning hearing, which begins at 9 a.m. at 100 Cherokee St. in Marietta.