Marcell von Berlin Coffee Lounge opens on Melrose Avenue in LA – WWD

The bustling West Melrose Avenue shopping district, which recently saw the opening of new Glossier and Hoka boutiques, now has a new place to take five people and soak up the scene.

The Marcell von Berlin Coffee Lounge offers the house beer of designer Marcell Pustul from Los Angeles to Berlin; lavender lattes, ginger hot chocolates and other drinks with optional CBD and healthy mushroom enhancements; pastries, light bites and terrace for 45 people.

“I want people to be able to really experience the brand,” the designer said, adding that the cafe inside and outside his store opens at 8 a.m. and that he has already asked a customer. to buy a purse with his breakfast.

Born in Poland and having studied at the Parsons School of Design in New York, Pustul launched his brand in Germany in 2012. He opened his first store in Berlin before launching an American flagship in LA in 2019. Since then, many celebrities have worn her print and denim streetwear looks and M logo shoes and bags, priced at $ 110 to $ 1,500, including Kelly Rowland, Jennifer Lopez and Ella Mae. It also had a retail pop-up at Showfields in New York in 2020.

Recently, Pustul has also seen success in tailoring tone-on-tone clothing, having designed a range of colorful pantsuits for their fall 2021 collection, styled by Nicola Formichetti and featured via a short film on the Fashion digital site. New York Week.

He showed more suits for spring 2022. “People started to recognize the brand from couture,” the designer said, explaining that he was working more on it for his upcoming fall 2022 collection which will be presented digitally on next month.

It also plans to open another store in 2022, either in Miami or Texas, where 90% of its online business was generated last year.

Models from the Marcell von Berlin fall 2021 collection.
Ryan Jerome / Courtesy of Marcell