On the avenue: Father Christmas welcomes families on the festive 5th avenue.

here is Santa!

This holiday season has been one to remember for merchants and families “on the avenue” and across Brooklyn as the calendar was filled with holiday celebrations, toy drives and special Jolly Old St. tours. Nick himself.

Last weekend, for example, families flocked to Fifth Avenue for the chance to enjoy an enchanted horse and carriage ride with Santa outside. PC’s Bar & Grill, 7215 Fifth Ave., Sunday, Dec.19. The event was sponsored by Bill boshell of Super Roofer and featured an authentic horse and carriage that carried Santa and his guests around the block for a unique experience. Afterwards, Santa Claus posed for photos with the children and their families present.

Also last weekend on Fifth, the fame Broadway Singers accompanied Santa Claus as he happily walked along the shopping thoroughfare to cheer on traders and shoppers on Saturday, December 18. The event was dubbed “Festive Fifth” by the organizers of the Bay Ridge Fifth Avenue Business Improvement District.

The group ended their merry jaunt outside Coldwell Banker Reliable on Bay Ridge Parkway (75th Street), where the singers gave a lively final performance for the crowd of spectators as Santa greeted the excited youngsters. It was the site of the Fifth Avenue IDBThe Christmas tree, which served as the perfect backdrop for photos with the icon itself.

“The Bay Ridge Fifth Avenue BID, with the sponsorship of the Bank of Investors, was delighted to host ‘Festive Fifth'”, Executive Director of BID Amanda Zenteno noted. “Santa Claus and the Broadway Carolers brought the holiday cheer by strolling down Fifth Avenue. It was heartwarming to see the joy and excitement on the children’s faces as they greeted Santa as the singers sang a range of traditional songs that got people singing in the holiday spirit.

It was the culmination of a busy month for the BID, which produced an interactive online shopping guide to help promote many small businesses located “on the avenue”. The BID also sponsored a “Letters to Santa Claus” campaign which allowed local children to place their letters at the North Pole in a letterbox set up at the BID tree site throughout December.

“We’re running these events to highlight that you can really find whatever you need locally on Fifth Avenue,” Zenteno said.

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Third Avenue Festival Chairman Chip Cafiero (far right) and former Third Avenue Merchants Chairman Bob Howe (third from right) were among those in attendance to celebrate the holidays with the interim chairman merchants Dan Texeira (fourth from right) and board members Sheila Brody (second from left), Louis Coluccio (third from left), Albert Corhan (fourth from left), Mary Ann Kearns (center) , Jeanine Condon (front, left) and Danielle Febles-King (front, right). Enza Boccuzzi (far left) of the Olivia Foundation, who received toys donated at the event, and the Senior Director of Economic Development for Saloni Sharma (second from left) also enjoyed the evening. Photo courtesy of Merchants of Third Avenue

Revelers hardly need a reason to party during the holidays, but the merchants of Third Avenue had a noble one when they gathered for the Association’s annual party on Monday evening, December 13th in Sofia’s restaurant, 8406 Third Ave. Everyone in attendance was asked to bring a new unwrapped toy to donate to the Olivia Foundation’s 10th Annual Holiday Toy Drive.

The foundation – founded in honor of Olivia marie, who was almost 3 years old when she lost her 11-month battle with a PNET brainstem tumor – raises funds for pediatric brain tumor research.

Organizer Enza Boccuzzi was on hand to collect the dozens of toys donated by local merchants, all of which were to be delivered directly to the children at Memorial Sloan Kettering Cancer Center.

Merchants of Third Avenue Acting President Dan Texeira addresses guests at the Association’s annual party on December 13. Photo courtesy of Merchants of Third Avenue

The guests enjoyed the festive atmosphere inside Sofia’s as Third Avenue Merchants Acting President Dan Texeira reflected on the successes of the past year and discussed exciting plans for 2022. Board members Louis coluccio from the Italian grocery store ALC, Sheila brody of the Green Spa & Wellness Center, Jeanine Condon by Charmed by JLM, Albert Corhan from the Adelphi Academy in Brooklyn, Mary ann kearns Café Café and Danielle Febles-King from The Ridge Kids enjoyed mingling with traders and sharing ideas for what promises to be an exciting and eventful New Year.