RENDERED: The Concept Plan for East Cobb Avenue “Jewelry Boxes”

Two “jewel box” buildings for the restaurant and retail space (center front and rear) flank a proposed stage and plaza (center) for East Cobb Avenue.

North American Properties filed site plan changes for The Avenue East Cobb, which includes an expanded restaurant and retail space, as well as a live music stage and public plaza.

The Atlanta-based commercial real estate company will appear before the Cobb Board of Commissioners next week with a concept plan that took months to develop.

As East Cobb News reported in Aprilthe transformation of the 23-year-old mall on Roswell Road, off Johnson Ferry Road, aims to make it a destination space for shopping, dining and entertainment.

According to documents filed with the Cobb Zoning Office, NAP wants to construct two “jewel box” buildings for outdoor dining and small retail businesses to the rear of the centre’s current car park, which would become a valet parking area in option.

A permanent stage would be built for concerts in front of the current Bravura bridal fashion store, which would be demolished for a public plaza with seating.

That’s what NAP called its Central Boulevard, adjacent to Kale Me Crazy and Stockyard Burgers & Bones restaurants.

The avenue has been holding weekly concerts and other events on a makeshift stage for several months, shortly after he entered into a joint partnership with PGIM to manage the 23,000 square foot mall.

Renderings of East Cobb Avenue

According to the Cobb Zoning Record (you can read it here) “the plaintiff believes that these changes will contribute to the success of The Avenue for years to come.”

NAP developed Avalon’s massive mixed-use project in Alpharetta and more recently overhauled Atlantic Station and Colony Square in downtown Atlanta.

NAP officials said East Cobb News in a recent interview that while The Avenue East Cobb is a smaller-scale project, “everyone thinks it has so much potential to tap into.”

A number of musical, recreational and entertainment events cater to “everyone who comes here”.

Brittni Johnson, spokeswoman for NAP, said East Cobb News Tuesday that she “cannot disclose the occupants of the jewelry box at this time but [NAP officials] plan to have a rental update ready to share soon.

Shops and stores in this part of downtown include Michael’s, Williams-Sonoma, Pottery Barn, Banana Republic, and Gap. Johnson said Bravura, a bridal fashion store, will move to Old Milton Parkway in Alpharetta.

Valet and concierge service will be optional, Johnson said, saying it’s designed for shoppers and customers who choose to have that convenience.

She said there was no figure on the capacity of the place yet, as it is still under code review. But she said furniture will be added, “and it will be available for use when not activated for events (ie, having lunch or mingling with friends)”.

Like Avalon Square and Colony Square, she said, “it’s really meant to serve as a community gathering space or, as we like to call it, the ‘living room’ of the property.” ”

Since NAP’s plans do not require rezoning, they do not have to go through the Cobb Planning Commission. The site plan amendments are listed as “Other Business” on the agenda for the Cobb Board of Commissioners zoning hearing.

This hearing starts next Tuesday at 9 a.m., and you can view the full agenda by clicking here.

Renderings of East Cobb Avenue
A concert and event stage area will include a public plaza and optional valet and concierge service.


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