Sunset Avenue Clothing Co. Reaches New Heights

Isa Sanchez and Moni Krasteva models of Sunset Avenue Clothing Co. Photos by Lauren Hough.

TESSA FACKRELL | PERSONAL JOURNALIST | [email protected]

Sunset Avenue Apparel Co. began as a Real Business Experience, or RBE, project in the fall 2021 semester. After a successful semester of earnings, the company continues to design apparel that can be seen on campus.

The company, which is now run by marketing junior Isa Sanchez and pharmacy major Moni Krasteva, has begun selling merchandise that’s different from typical bookstore clothing.

The “Wish you were at Hinkle” hoodie put the business on the map. The success of the venture as an RBE project fueled subsequent “airdrops” of merchandise, and even a pop-up shop in conjunction with Model magazine.

More recently, Sunset Avenue Clothing Co. collaborated with the Dawg Pound and launched another successful line of sweatshirts. The White hoodies were given to members of the Dawg Pound. They feature a design of a barcode and “Bulldog Nation” on the back.

The company’s one-year anniversary coincided with the release of their Dawg Pound collaboration, and the clothing company intends to keep things going.

“Since there was such interest in the first giveaway we did with Dawg Pound, we might be looking at doing a drop where we’re accepting pre-orders so it’s not just limited to Dawg Pound members,” said Krasteva.

The success of Sunset Avenue Clothing Co. shocked Krasteva and Sanchez, and they are pleasantly surprised that the business has continued to thrive.

“If you had asked us a year ago on RBE if we thought we’d still be performing a year later with Dawg Pound, it never would have happened,” Sanchez said.

The company hopes to spread messages of love for the Butler and Indianapolis communities, and they hope to continue spreading positivity through their clothing lines.

“Within our line of Butler-spirited gear and our Indy-spirited gear, I think it’s definitely been more of a push towards how we embrace Butler basketball and the Indianapolis community by general,” Sanchez said.

Their original business model only worked on pre-orders of their apparel. Their model has changed slightly and they are now under contract with Dawg Pound and are paid to design the clothes.

This business model has helped the two current students continue to run their business, while still being able to complete their studies.

“No longer running our own business where we sell it ourselves, rather than designing for an organization and getting paid, has been a big help to us just because we’re still able to handle the company and to be behind the brand without putting so much work into it,” Sanchez said.

The company earned $7,000 in revenue in its first half, most of which was plowed back into the company to cushion against future downturns.

Caroline Smith, a current RBE student and second-year finance major, said business success is what every RBE group hopes to achieve.

“They’ve become a company that everyone talks about in our RBE class as an example of what we want our RBE groups to become,” Smith said. “When I heard Sunset Ave made Dawg Pound sweatshirts, I immediately wanted one without even knowing what it was. They’ve made some amazing products in the past, and I knew their Dawg Pound sweatshirt would be the same.

The presidents of Sunset Avenue Clothing Co. hinted at a potential drop in the near future, continuing their successful business and providing students with clothing options not found in bookstores.